This Privacy Policy explains how Ali Recovery Group ("we", "our", "us") collects, uses, stores, and protects your personal data when you use our website at www.alirecovery.co.uk, contact us by phone, or engage our roadside services.
We are committed to protecting your privacy and handling your data responsibly in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Data Controller: Ali Recovery Group
Address: Unit 1-3 Bridge Industrial Estate, Hot Lane, Stoke-On-Trent, ST6 2DL
Telephone: 07570 664469
Email: info@alirecovery.co.uk
2. What Data We Collect
We may collect the following types of personal information:
- Identity data: Your name
- Contact data: Phone number, email address, WhatsApp number
- Location data: Your breakdown or delivery location (postcode, GPS coordinates, or What3Words address)
- Vehicle data: Vehicle make, model, registration, and condition
- Transaction data: Details of services purchased and payments made
- Technical data: IP address, browser type, device identifiers, and cookies (with your consent)
- Communications data: Records of calls, WhatsApp messages, and form submissions
3. How We Use Your Data
We use your personal data for the following purposes:
- To dispatch a recovery vehicle or roadside assistance unit to your location
- To provide a quote for our services
- To process payments and issue VAT invoices
- To communicate with you about your service booking or enquiry
- To comply with legal obligations (e.g. insurance, DVLA, police liaison)
- To improve our website and services using anonymised analytics data (with consent)
4. Legal Basis for Processing
We process your personal data under the following lawful bases:
- Contract: To perform a service you have requested (e.g. dispatching a recovery truck)
- Legal obligation: To comply with insurance, road traffic, or financial regulations
- Legitimate interests: To improve our services, prevent fraud, and ensure road safety
- Consent: For non-essential cookies and marketing analytics (you may withdraw consent at any time)
5. Cookies
Our website uses cookies to enhance your experience and allow us to understand how visitors use our site. We use:
- Essential cookies: Required for core website function (always active)
- Analytics cookies: Google Analytics 4 (GA4) — only activated with your consent to help us measure response performance and site usage
- Advertising cookies: Disabled by default; only enabled with explicit consent
You can manage your cookie preferences at any time by clicking Cookie Preferences in the footer of any page.
6. Data Sharing
We do not sell your personal data. We may share it with:
- Insurance providers — when handling accident recovery claims
- Police and emergency services — as required by law during roadside incidents
- Payment processors — to handle card transactions securely
- Google (Analytics) — anonymised usage data only, if you have given consent
7. Data Retention
We retain personal data only for as long as necessary:
- Service and booking records: 6 years (for tax and insurance purposes)
- Customer communications: 12 months
- Analytics data: 26 months (GA4 default, anonymised)
- Cookie consent records: 12 months
8. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate or incomplete data
- Erase your data (the "right to be forgotten") where no legal obligation requires us to retain it
- Restrict how we process your data in certain circumstances
- Object to processing based on legitimate interests
- Data portability — receive your data in a machine-readable format
- Withdraw consent for analytics cookies at any time
To exercise any of these rights, please contact us at info@alirecovery.co.uk or call 07570 664469. We will respond within 30 days.
9. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website is served over HTTPS and our booking data is stored securely.
10. Third-Party Links
Our website may contain links to external sites (e.g. Google Maps, WhatsApp). We are not responsible for the privacy practices of third-party websites and encourage you to read their privacy policies.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of our website after changes are posted constitutes acceptance of the updated policy.
12. Contact & Complaints
If you have any concerns about how we handle your data, please contact us first at info@alirecovery.co.uk.
If you remain unsatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk
Helpline: 0303 123 1113